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Senior researcher


About me
During studies and after receiving my diploma in mechanical engineering from the TU München, I worked several years for SME`s in the automotive and engineering services sector. In parallel to working I started a master`s program with a major in technology and innovation management. After receiving the master`s degree I worked in a corporate business excellence unit of a large multinational engineering enterprise and in parallel I joined Prof. Brusoni`s Chair as a PhD student. After receiving the doctoral degree, I am now continuing my postdoctoral research at the ETH TIMGroup. Further I am part of the Swiss Center for Automotive Research, located at the University of Zürich.
Outside the professional world I am an outdoor enthusiast and I love to spend my leisure time in forested and/or alpine environments. Therefore, the life-part of my work-life-balance takes place as much as possible somewhere in the mountains, for which Zürich is an excellent “base camp”. Preferentially with ice pick, rope and crampons but increasingly also by bike.

Research Interests
My research focuses on strategic change of technology-based enterprises with particular emphasis on innovation management, organizational learning, organizational design, and change implementation. Methodologically so far I am specialized in qualitative methods, which allow me to dig deep into the “how” and “why” of phenomena related to strategic change.

Journal articles

Tuna, S. and Windisch, G. 2014. Efficient Front-loading through Knowledge Integration. International Journal of Product Development, Vol. 19 (5/6): 286 - 306

'Front-loading', proficiency in new product development (NPD) early planning, is commonly acknowledged to improve performance. However, there is little empirical evidence on the micro-processes that improve NPD-specific efficiency outcomes. This paper analyses the specific front-loading capabilities needed to reduce waste in NPD. We investigate 53 NPD projects pursued between 2007 to 2012 by a company in the factory automation and control industry. Archival project documents are used to identify front-loading activities and efficiency outcomes; interviews were conducted with project managers and engineers. The results show that projects with systematic knowledge integration at the front-end show significantly better schedule attainment than projects with no systematic knowledge integration at the front-end. Front-loading capabilities are best described as knowledge transfer from past projects. There is also evidence that knowledge integration from downstream functions and testing has a joint impact on time efficiency.

Working papers / Conference papers

Windisch, G. Efficient Frontloading through Knowledge Integration. 20th International Product Development Management Conference, 23-25/06/2013, Paris, 2013